Direct edge is a United States company operating like a broker dealer. This company whose headquarters are in New Jersey was founded in 1998. It specializes in offering matching trade ability in Nasdaq SmallCap and national markets securities. This company displays orders in the Nasdaq central market and NASD alternative facilities. It has a network for electronic communications that it operates. Through this network, the institution offer services to institutional clients and SRO broker dealers who are registered.
Some people refer to this company as directedge. Before taking this name, this company was called Attain ECN. Today, this company has grown in popularity to become a leading company in stock exchange. It has even announced the launch of a platform that will accommodate all electronics in Brazil. This platform will play a very important role in trading Brazilian equities. The company intends to have headquarters for the exchange in a world class city, Rio deJaneiro.
It is the headquarters in this city is an indication of this company’s determination to provide quality services to Brazilian investors. It will also encourage innovation as well as fostering competition. This will make stock market more competitive and efficient. With the new headquarters in Brazil, the company looks forward to working with varying market participants. It also intends to spread its technology with an aim of establishing high performance in the market. This will lead to a focused and determined trading community in Brazil.
Many people in Brazil are afraid of investing in stock exchange due to the fear involved. This company will help such individuals with guidance on how to avoid potential risk both systematically and in their operations. Thus, customers will be able to take advantage of what the company has to offer for their own benefits.
In addition to venturing to new grounds, Direct edge is looking forward to growing despite intense competition and tough conditions in the market. It intends to do this by holding an initial public over. This is set to draw interest even from exchange operators outside United States. Many market observers say that the company may succeed in its operations considering that it is among the largest stock market operators. This coupled with its entry in the Brazilian market are likely to give it a better market position.
For a company that has been successful in the market, it is logical for it to look at alternatives in it capital markets. This is exactly what Direct edge is doing.